About

Operator first. CFO second.

We focus on eCommerce because we've lived and breathed eCommerce for 15+ years as investors and operators. Not as outsiders charting it from a boardroom.

Dux Gandhi

Founder, Shopkeeper

Group CFO & Brand GM

Peak21 Holdings, $150M+ portfolio

CFO

Snuggle Me Organic, Copper Pearl, Nutrition Kitchen

Fractional CFO

PE-owned SaaS companies ($15M ARR)

Engagement Manager

Deloitte, Finance & Strategy Practice

MBA

INSEAD

BBA in Finance

University of Texas at Austin

The path here

From Fortune 15 finance to the inside of a $150M eCommerce portfolio.

Earlier in my career I spent several years at Deloitte in the finance and strategy practice, advising Fortune 15 companies on finance transformation. From there I went to WeWork, where I ran finance for the China region, a team of 50+, and worked directly with the CFO and SoftBank investors on $700M+ in cost savings during the restructuring.

After a stint as fractional CFO for two PE-owned SaaS companies, I joined Peak21 Holdings as Operating Partner and CFO. I managed a portfolio of five eCommerce companies, beauty, food and nutrition, pets, and baby, with $150M+ in combined revenue.

I wasn't advising from the outside. I was inside: building cash flow models, running demand planning, cutting inventory from 24 weeks on hand to 8, negotiating 20% unit cost reductions, and leading M&A diligence on 100+ targets.

The brands in that portfolio included Snuggle Me Organic, Copper Pearl, and Nutrition Kitchen, the same companies in our case studies. I was not only their CFO; in a few instances, I was also the GM.

Why Shopkeeper

The gap I kept seeing.

I started Shopkeeper because every ecommerce brand I worked with had the same problem: the accountants and finance team didn't understand how DTC actually worked. The tech stack, the inventory cycles, the channel economics. We built the firm I would have wanted as an operator.

Global perspective

I have an MBA from INSEAD and a BBA in Finance from UT Austin. I've worked across the US, Europe, China, and Southeast Asia. The global perspective matters, many of our clients operate across borders, and multi-currency accounting and cross-jurisdiction tax aren't theoretical for me.