Frameworks, case studies, and the operational finance thinking we apply with our clients every day.
Standard accounting gives you gross margin. That's not enough for eCommerce. We break down the three-tier contribution margin framework we use with every client — PC1, PC2, PC3 — and why it changes the way you think about pricing, channel mix, and marketing spend.
Read the full framework →The 13-week cash flow model is a staple of corporate finance. But it breaks when you add wholesale to a DTC business. Retailers pay on net-30 to net-90 terms, which means your cash conversion cycle stretches well beyond 13 weeks. Here's why a 52-week rolling model is the right tool.
Read the full article →Most eCommerce brands are financing their supplier's production with their own cash and carrying all the inventory risk. Here's the framework for restructuring how cash moves through your supply chain — from outright purchasing to payment terms to consignment.
Read the full article →If you're using revenue to compute lifetime value, you're overstating what a customer is actually worth. A brand reporting 3:1 on revenue might actually be at 1.5:1 on contribution margin. Here's how to calculate it correctly.
Read the full article →From no monthly inventory reconciliation and chronic stockouts to a 95% in-stock rate on top SKUs. The COGS reduction came from work most accountants would never think to do.
Coming soon →The thinking in these articles is what we apply with every client. If your brand needs cleaner financials, better metrics, or a finance team that understands eCommerce — let's talk.
Contact Us